expresscopy.com > Getting Started > Surviving vs. Thriving: A Multi-Channel Marketing Guide : WEBSITE

WEBSITE
A 24/7 Sales Team for Your Business

Consumers go to the web to search for information, products and services in efforts to educate themselves before their purchases. It’s pivotal that your website serve as your virtual billboard, your virtual office, and your virtual store.

Having a website provides you with significant business efficiencies. Your site isn’t dependent on staffing hours. It works 24 hours a day, 7 days a week, whether you’re open or closed. Your website should serve as an extension of your customer services and sales efforts.

WEBSITE TIPS:
Stay fresh. Keep your content updated and interesting, at least on a monthly basis.
Choose a good URL. It should be easy to remember and relevant for search engines. Try paid search. It’s more affordable and less complicated than you think.

Download Survival Guide