expresscopy.com > Getting Started > Surviving vs. Thriving: A Multi-Channel Marketing Guide : E-MAIL

E-MAIL
Repository for all Digital Communication

E-Mail is the Central Nervous System of your Marketing Strategy. It is a dynamic path which connects you, seamlessly and efficiently, with your existing client base and potential new customers. There is really no other tool in your marketing arsenal that does EXACTLY what it needs to do quite like email does.

Email marketing is no longer about sending bulk emails to your outdated mailing list. It is engaging, personalized, multifunctional, and precisely trackable. It allows you to send targeted messages to a specific audience. It’s so low cost that it’s virtually free!

E-MAIL TIPS:
Always use an OPT-IN form. Don’t risk upsetting clients with your emails.
Don’t just sell. A hard sell is the fastest route to an unsubscribe.
Use text and HTML emails. Not everyone has HTML capability in their email.

Download Survival Guide